Ted Marshall, UX Design, Web Design, Graphic Design, Portland, Oregon, Vancouver, Washington

A UX research and design consulting firm specializing in in-vehicle technology for instrumentation, entertainment, and advanced safety systems. They provide market research and user experience insights that enable organizations to make data-driven decisions throughout the development process. With extensive experience in automotive, commercial transportation, and the recreational vehicle market, their qualitative and quantitative approaches offer holistic solutions to the next generation of digital experiences.

Responsibilities

• Brand Identity: Executed logo design and brand development.
• End-to-End UI/UX Design: Led the design of instrumentation and safety system interfaces, ensuring visual hierarchy and driver legibility.
• Full-Stack Web Development: Custom WordPress development and front-end engineering for web and offline environments.
• High-Fidelity Prototyping: Created interactive and functional prototypes to simulate in-vehicle user flows for stakeholder testing.
• Mixed-Methods Research: Designed and conducted quantitative surveys and qualitative focus groups to validate product-market fit.
• Contextual Inquiry: Conducted field research and customer interviews to define user needs in automotive and commercial transit environments.
• Data Synthesis & Persona Modeling: Translated raw data into actionable user personas and journey maps to guide engineering teams.
• Narrative Design: Created storyboards and high-level UX flows to visualize the “Day in the Life” of professional and recreational drivers.
• Customer Narratives: Facilitated and captured impactful interviews to produce ‘Voice of the Customer’ videos highlighting product and service value.
• Multimedia Documentation: Managed audio/video capture and post-production to document usability testing results for executive review.
• HMI Safety Compliance: Applied ISO standards to UI/UX development, prioritizing cognitive load reduction and streamlined driver interactions.
• Competitive Benchmarking: Conducted comprehensive heuristic evaluations of multi-modal displays for passenger cars, freight trucks, and transit buses to identify UX optimization opportunities.